Wise brand leaders understand that content marketing is the key to remaining relevant and setting yourself up as an industry thought leader. But, it may be challenging to continuously brainstorm and generate fresh content that keeps readers attention â particularly when all your competitors are attempting to become thought leaders within the same industry.
Below are tips for crafting original ideas for content.
Find a Niche
Discover an industry niche you think is under-served, yet that you’d enjoy doing more business in and customize a part of the content to that. In doing so, it’s possible to create a loyal following inside that niche.
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Highlight Your Strengths
Concentrate on developing content that supports your special value. All businesses have something that makes them different from the competition. Craft content that supports that.
Tell Your Customers How They Can Benefit
All content pieces you deliver have to answer:
“What is in it for me?”
That’s why they’re taking in your content. They do not care about you (yet), they want to know how the content will help them.
Help and Educate Your Customer Base
Answer all questions people need or want to know, and make the content’s design easy to understand, read, share, and interact.
Do not concentrate on the search engine optimization aspect at the early stages. Concentrate on educating and helping.
Surveys Are Key
One effective way to establish yourself as a thought leader is via the development of industry surveys with which your brand alone has ownership of all the data.
Create Video Content Your Audience Will Remember
If you want your audience to recall your brand, video is key. Video boosts the odds that users viewing your message are paying attention.
Improve on Your Competitor’s Weaknesses
Visit your competitor’s websites, sign up for their newsletters, click their advertisements, and “follow” or “like” their social platforms to check what subjects they talk about.
Find white space, then identify subjects you have a leadership stance in or category in which it’s possible to become a leader if no one else has a viewpoint.
Don’t Be Afraid to Ask for Help
Attempting to conceive all your brand’s online content yourself may be stressful and ineffective. Instead, tap into your team’s knowledge.
How to Answer Customer Concerns
It’s easy to gather customer service questions and turn them into content. One excellent method includes using blogs and forums to discover subjects people are asking questions about or discussing, and develop content on those subjects.
Trends and Breaking News
Concentrate daily on trends, conversations, information, and breaking news and develop content which reflects those observations.