The only way to succeed with internet marketing is to always know what your competition is doing. You need to keep track of the buying trends in your market. It’s also necessary to find out how people view your business. You should also focus on the hot topics that have to do with your subject matter. You also need to keep tracking your comps. Remember,you need to prove to people that you are the most worth their money. You can never truly do this until you start researching your competitors. If you want to get the absolute most from source and all it has to offer,then you will need additional information. Obviously there is tremendous variation among small web business owners when it comes to knowledge base about marketing techniques. If you are just entering the world of IM,then it is a great idea to network with experienced marketers so you can ask questions. Not all marketing and advertising strategies are suitable for all businesses,and so our short intros about any one particular approach will help you to have a better sense about how applicable it is. You will read something,and it make ring true or resonate with you; pay particular attention to those moments as they can lead you to something profitable. Slideshare is a powerful tool that can be used by online and offline marketers to learn all about their competitors. Are any of your competitors publishing material anywhere? Slideshare will tell you. If you want to find out who among your competitors may be speaking or presenting at a certain event or conference,Slideshare can tell you. You are given complete access to all of the presentations that have been saved to the system. In other words,you can instantly get a look at the public image a company is putting forth. Take a look at Collecta,which is a site where you can gather all kinds of information. It is something like the places on Twitter that inform you what is trending at any given time. In this case,however,the entire internet is being watched. By visiting this site,you can learn what is being talked about and what people are searching for in real time. You can even install a widget for it on your website. You can really make good use of this tool if you’re a blogger who wants to profit from ads on your site. Using this can help you find topics to blog about or you can use it to help you come up with new product ideas. Is there a need being discussed online? Surely not everyone is talking about which celebrity is in rehab this week! You can also use SocialMention. If you want reports about your competitors,this program will send you email alerts. It can tell you how they are doing with their various marketing campaigns and other promotional techniques. If you want to track yourself,this program will do that,also. This can tell you exactly how you’re doing when compared to the competition. This program also tracks breaking news developments for pretty much anybody that you want to keep in your radar. It is very important that you keep track of your competition. Just remember that there’s only a certain amount of money out there for all of us. People have a finite amount of dollars to spend. If you want to make the most of this money,you must convince your prospects that you’re who they should spend their money on. You must learn about your competitors if this something you want to do. Using tracking software and alerts takes some of the guess work and time consuming surfing off of your plate.